Monday, September 11, 2006

An Open Letter To Whoever Came Up With The Idea Of The 100-Calorie Pack

Dear Whoever Came Up With The Idea Of A 100-Calorie Pack,

I write today to thank you for this simple, yet revolutionary, idea, that if we didn't eat so much, we might not be so fat. The idea that it is acceptible to eat cookies, just not 15 at once.

Yes, it's true that there are much healthier things to eat. A piece of fruit, a container of yogurt, a bowl of spinach. But it is also true that people like cookies and crackers, and they're going to eat them no matter how unhealthy they are. A third truth is that people don't actually read nutrition information when they eat those things, so a bag with four servings can easily be consumed in one sitting by someone who isn't paying attention and/or doesn't care. So having a tasty snack in a one-serving container is perfect.

And the variety! When Nabisco first debuted the 100-Calorie Pack, there were only a few products available in this size. But a visit to my local Super Target a few days ago showed me that not only has Nabisco expanded its 100-Calorie realm, other companies have joined in. I can get 100-calorie bags of all of my favorite snacks, perfect for lunchtime, snacktime, anytime!

I realize that you are a mere cog in a large snack-making corporate machine, but I am glad you are there. I don't think you're going to make America thinner, and I'm pretty sure that some people are just going to eat the whole box full of 100-calorie bags at one time, rather than eating just one and leaving the rest for later.

But for those of us who do not want to join the legions of obese Americans, for those of us who understand the concept of portion control, but who are still too lazy to read the nutrition information on the back of food containers, thank you for putting the important stuff on the front.

Sincerely,
Erika

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